Mangrove Stays

Driving Villa Bookings Through Instagram-First Marketing

Instagram & Facebook Marketing
Meta Paid Campaigns (Leads + Traffic)
Content Strategy & Reels
Performance Optimisation

The Brief

Mangrove Stays manages a growing portfolio of premium villas across Goa.

The objective was to:

Build brand recall for Mangrove Stays
Drive consistent booking enquiries
Promote multiple properties while maintaining a unified brand identity
Use Instagram as the primary discovery platform

The Idea

We positioned Mangrove Stays as an experience-led hospitality brand, not just a collection of villas.

The strategy focused on:

Reel-first storytelling over static listings
Showcasing vibes, moments, and seasonal travel moods
Clear booking-focused CTAs supported by aspirational visuals

The Execution

Instagram-first content strategy with high-impact reels
Property-specific storytelling (location, interiors, pool, surroundings)
Meta campaigns using:
- Messaging ads for booking enquiries
- Website traffic ads for discovery
Seasonal and festive campaigns to capitalise on high-intent travel periods

The Impact

Messaging conversations delivered at INR 25–INR 65 per result
Website traffic campaigns achieved INR 0.52–INR 0.71 per link click
Strong enquiry momentum and consistent bookings each month for key properties like Casa Toledo, Niro, Sakura, and Sthira, etc.
Instagram emerged as the primary driver of awareness and enquiries